5 brilliant buys in Pantone’s Colour of the Year 2023
‘Brave and fearless’ is how Pantone describes its Colour of the Year 2023.
‘Viva Magenta is a pulsating colour whose exuberance promotes optimism and joy,’ said a spokesperson for Pantone. ‘Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint. Audacious, witty, and inclusive of all, PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same rebellious spirit’.
‘As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,’ said Leatrice Eiseman, Executive Director of the Pantone Colour Institute. ‘PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.’
Good Homes picks out buys that tap into the Viva Magenta trend – or the ‘Magentaverse’ as Pantone calls it…
1. Match your sofa to your walls
Colour drenching, a key trend of 2022, works perfectly with the new Pantone Colour of the Year 2023 – Viva Magenta. If you want to go big on this vivid hue, match your sofa to your walls. Try Sofa.com’s plush Jack range in Limited Edition Red, starting from £299.
2. Accessorise right
Dopamine decor was another of 2022’s top trends and these punchy bright lockers from Mustard will help you nail it. The Lowdown locker in Poppy (from £289) is perfectly proportioned and looks super chic. They make a great unit for putting a lamp or TV on as the cable holes in the back are perfect for all those messy cords and chargers so you can keep them neatly tucked away.
3. Snuggle up with 2023’s hottest colour
Piglet in Bed’s Bedtime Bundle in Merlot is quite the delight. It’s made from super soft 100% stonewashed European flax and starts from £263. Merlot is a gorgeous warming red hue and you can opt for the flat sheet in a matching hue or in a contrasting crisp white. The linens are pre-washed for softness and feature handy inside ties and wooden buttons on the duvet covers.
4. Spice up your kitchen
If you fancy incorporating the Pantone Colour of the Year 2023 in a subtle way, try this Reactive Red cast iron casserole dish from ProCook (from £89). Made from molten iron, it’s super strong, has optimal heat distribution and is ideal for simmering, searing and slow cooking.
5. Introduce Viva Magenta in a gallery wall
A gallery wall is an easy way to introduce a new colourway into your home, and Desenio is always ahead of the trends game. ‘Viva Magenta encompasses the sense of playful optimism and self-expression that we see being a big trend for the coming year,’ says Annica Wallin, Desenio’s Executive Creative Director. ‘This animated, crimson red is both exciting but comforting, and we hope it will inspire everyone to use their own creative license to inject colour and joy into their home through our colourful art prints.’
MORE ON COLOUR TRENDS
- Most popular trends for 2022
- 5 key colour trends from the Ideal Home Show 2022
- Dopamine decor: How to get the look
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